SEO crash course for business owners

Do you want to understand what it takes for search engines to like your website? Search Engine Optimization, or SEO, is a powerful way to drive targeted traffic to your website and help improve your search rankings. In this course you’ll learn SEO that you can immediately apply to your own website, with no prior experience required.


3 hours


120 CHF



About the course

This course is for business owners, bloggers and anyone who wants to improve the ranking of their website in search results. 

Applicable Tips

We’ll teach you skills that can be applied to your website immediately. See the results fast.

At Your Pace

There are videos for every topic, so that you can revisit & recap when you have time.

SEO Tools

We’ll introduce you to the best tools to make your life easier while adding SEO to your site.

Ask anytime

You can ask questions anytime on Slack. Like that, you won't get stuck and you don't have to wait to get your answers.

Flexible Learning

You can decide if you prefer to learn by watching, listening, reading or experimenting. Whatever suits you.

Community & Support

Our Slack channel is not only a space for you to ask questions but also to get support, share experiences and meet the rest of the community.

What will you learn

  1. Strategies to help improve your website ranking
  2. Learn techniques to optimize websites for search engines, get discovered, and how to drive organic SEO traffic.

  3. On-page SEO
  4. All the data that search engines look for to help find you: Meta descriptions, alt tags, permalinks, creating and structuring the content, page titles, links.

  5. Off-page SEO
  6. Helping search engines to know that you’re trustworthy and popular. Backlinks, domain authority.

  7. Technical SEO
  8. All the details that can make the difference between your site & someone else's… speed, permalinks, xml sitemap, https, bread crumb navigation.

  9. How to set up Google Analytics
  10. Allowing you to track visitors and look after your SEO in the future.

Learn from anywhere, at any time

You can complete the course lessons from the comfort of your couch or kitchen table, as long as you have an Internet connection!

The entire program is completely digital so you can access it from anywhere. You can decide when to watch the lessons and do the challenges. And you'll never miss a beat: you will keep the access to the cours materials also after the course finishes. So you can review them at your own pace.

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Working on the computer

Book your place now

SEO Crash Course for Business owners

  • Boost your website’s SEO
  • Make the most of your free time
  • Improve your search rankings
  • Build a solid SEO strategy and start to execute it 
  • Be part of a positive tech community
  • Boost your self-esteem
  • You can do it!


3 hours


120 CHF



How do I know I'm ready for this course

You’re ready for this course if:

You’re curious about SEO
You want to improve your website’s search ranking
You enjoy learning new things
You don’t need to be good at maths
You’re looking for something interesting to do

If your answer is yes to most of the above, then what are you waiting for?!

Hey, I'm Hana!

I learnt to code when my first child was born, and you can too. Since I was fifteen, I have loved combining teaching with my passions. Learning to code made it possible for me to combine family and work life, creating great digital products while collaborating with many great people.

I'm looking forward to introducing you to the world of coding. Let's write your first lines of code together ;)

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What parents say

"During the course I fell in love with HTML / CSS by creating my very first webpage from scratch. It is great to adapt the newly learned skills to a project and to see it grow and take shape as envisioned. With her broad knowledge Hana is a great mentor. She creates a fun environment to learn and helps always when you get stuck. It’s a great course and I can highly recommend it to anybody that wants to learn something new and to broaden their horizon by learning a new skill. I can not thank Hana enough to introduce me the world of coding and to be the stepping stone to change my career into Tech...."


Elisabeth Palander

Junior Software Developer

"I love how passionate Hana is about creating an exciting learning environment in which everyone can get results, while having fun. It's a great feeling to achieve success through something you've learned and created from scratch - especially as a Mum when so much of your time is spent focused on others. I can highly recommend these courses to anyone (Mum or not), looking to learn a practical new skill in an enjoyable and supportive way."


Melitta Campbell

Business coach

"Hana was nice enough to offer to mentor me in the past few months. She's been a most helpful mentor; flexible in terms of the timing of our sessions and very supportive and knowledgeable regarding the topics I had questions about. I can highly recommend her!"


Katalin Karolyi

Communications Manager

"What an inspiring initiative! Giving Moms the tools to create a better future for themselves and their children through learning to code. It’s so important not to have to choose between work and bringing up baby, and being able to code is such an important skill in today’s world."


Ann Brown

Founder, Happy Being You